E01: The Importance of Leadership and Company Culture During Economic Hardship

The key to transforming ideas into a reality is by persevering, surrounding yourself with the right people, and developing the right culture within the organization.

In our first episode of From Zero 2 Revenue, we discuss company culture, hiring the right people and the importance of key performance metrics with Simer Mayo with Valor Global and Roy Palomo with HotFoot Recruiters.

Valor Global is a leader in providing Call Center solutions to customers around the world. Valor is the industry leaders in Net Promoter Score (NPS), Customer Satisfaction (CSAT) and employee retention in Customer Care, Account Management, First party collections, and technical support for its customers.

TouchPoints use neuroscience and technology to directly affect the body’s biological mechanism by altering body’s natural stress response and keeping you in a calm state of mind in as few as 30 seconds.

Simer S. Mayo is a serial entrepreneur owning and operating several companies including Valor Global, nVision and The TouchPoint Solution.

Simer has been recognized as a successful entrepreneur leading multiple organizations with extensive growth focused on Culture, Values, Servant Leadership and Conscious Capitalism.

Simer is very passionate about giving back and is engaged with youth initiatives, mentoring other entrepreneurs, providing leadership to several non-profit organizations and charities. Simer is an avid sports fan, enjoys traveling and loves outdoors.

Connect with Simer on LinkedIn and Facebook.


HotFoot Recruiters is a staffing firm that has been operating in the valley now for 10 years. While dabbling in most industries at one time or another, HotFoot’s verticals that they excel and concentrate on are Engineering, Manufacturing Production and Contact Center staffing.

The HotFoot team is equally skilled in Executive Search placements as well as production high-volume wave hiring.

Roy Palomo is a native of Arizona. He grew up in the Sunnyslope area where he then went on to college and received a degree from Northern Arizona University. His degree was in Exercise Science which he quickly put into action by developing a fitness program that was being implemented into grade schools in conjunction with their PE programs.

He was quickly recognized by the AZ Governors Council on Exercise and Physical Fitness on 2 separate occasions for his work within physical education. After a brief career in hospitality, Roy was introduced to the recruiting industry. Once he made the transition to talent discovery, Roy quickly established himself as one of the top recruiters in his market with particular expertise in engineering, manufacturing/production and call center placements.

His success ultimately led him to found HotFoot Recruiters alongside fellow co-founder Matt White just four years into his new line of work. Looking forward, Roy envisions a bright future ahead for HotFoot Recruiters. He would like to get HotFoot to 3 times the size of where it is currently, and believes that would be achievable in the next five years.

Keeping in line with his company’s #1 core value, People Fires, he wants it to be one of the best places to work in Arizona. He dreams of creating an environment where his employees love the brand, love the company, and look forward to coming to work every day.

In addition to running HotFoot Recruiters, Roy Palomo is also a member of the non-profit organization the Scottsdale Charros. The Scottsdale Charros raise money for the Scottsdale School District and over 30 other charities for the Scottsdale community.

Follow HotFoot on LinkedIn and Facebook.