E02: Establishing A Business Out of Passion and Need

2Actify helps career seekers find a job faster through a career strategy and learning how to network for generating job referrals.

Their programs include working with a career strategist to develop a career plan and a step-by-step process with a focus on articulating skills and achievements, building a value-based resume and an online profile, conversational and written communication skills, interview preparation and relationship building.

75% of action-taking clients that follow their program find a job or career advancement within 2.5 months vs. 5-7 months when only applying online.

Penny Pearl, 2Actify Founder and CEO is a career strategist, certified coach and skilled networker that serves career-seeking professionals including technical leaders, project & product managers, data scientist, and biomedical scientists.

She is an expert in using LinkedIn as a strategic networking tool. Her coaching strategies are delivered through Individual and Group Programs and offered by universities for their student’s career preparation. Penny lives in northern California with her husband and received her B.S. degree from Rutgers University.

Connect with Penny on LinkedIn and follow 2Actify on Facebook and Twitter.


Mokuteki is a Japanese word meaning “Purpose.” Like many words, its made up of 2 characters. One word means “Vision”, and one means “the way to act.” In other words… Aligning our Actions with our Vision.

After a few decades of leading his own teams, Todd Westra was brought in by some of the world’s largest organizations to conduct team building and leadership training for them.

The end result? Developing a system of helping leaders gain Clarity on their Vision, build Connection with their teams, and ultimately develop a Culture that will embrace the strategy and vision they have for their organization.

Todd Westra has spent his entire career leading teams in both his organizations and in some of the world’s largest companies. As a leader, Todd experienced first-hand times when he was in sync with his teams, and times when he wasn’t! Developing a culture that embraced a vision of where he felt the company should go led to some amazing successes.

Todd has spent the last several years helping other leaders work through the process of aligning the actions of their teams to match their vision of where they were hoping to take them. From founders to mid-level managers, the problem is the same. When the leader lacks clarity of where they want to guide their team, growth is only achieved by luck.

Todd has been teaching leaders for years how to reach amazing levels of High Performance by focusing on these 3 areas of leadership. I have recently published a course called “The 3C’s of Leadership” on toddwestra.com, and encourage leaders at ALL levels to connect with me for a FREE 30 minute coaching session to determine if the course is a good fit for resolving issues they may be facing.

Connect with Todd on LinkedInFacebookTwitter and Instagram.