E03: The Art of Being Different

While there are many Arizona firms that practice in the areas of estate planning, debt settlement, probate and real estate; not many are like the office managed by Nathaniel “Nat” Nickele. Most legal issues arise from non-legal causes.

The legal team uses multiple disciplines and a wide variety of tools to address both the legal problem and the “problem under the problem.” This methodology draws successful, elegant and simple outcomes from complicated, unusual and difficult situations.

Nathaniel Nickele has been a practicing attorney in Arizona for over a decade. His philosophy is “Underneath every legal problem is a human problem. If you solve the human problem, the legal problem becomes much easier.”

This approach has let him glide through his career without much drama or fanfare. By simply talking to clients and opposing parties, Nat usually fixes the problem without filing a single legal document. Nat is a good lawyer because he almost never has to be a lawyer. Clients, attorneys politicians and businesses around the country consult with Nat for creative solutions to big problems.

Nat lives in Glendale with his wife and three young kids. He jokes that people must think he is rich because they are way better looking than he is. Most people like him. Some people hate him. Very few people forget him. If he wrote an autobiography it would be called “More Curious than Afraid.” His teenage nieces and nephews find him to be a huge embarrassment.


PrimeView is a Phoenix and Scottsdale search engine optimization company providing comprehensive services including web design, digital marketing, and SEO in Arizona and across the USA.

One of the top 10 web design agencies in Phoenix, PrimeView have awards for significant contributions to the field of web design. The company create distinctive, professional websites for businesses of varying scales from startups to established Fortune 500 companies.

PrimeView’s team combines creative, strategic, and analytical expertise to develop user-friendly, result driven websites that help their clients establish and maintain a thriving online presence. Their professional Arizona web design and digital marketing services have led to the success of many businesses. They continue to work with many of those businesses providing 24/7 support and website maintenance.

President and CEO Peter Liefer II founded PrimeView in 1996. Originally based in Hawaii, in 2002, Peter moved PrimeView to its present location in Arizona to better serve USA mainland-based clients.

With over two decades helping clients succeed in the ever-changing and increasingly competitive landscape of the internet, Mr. Liefer’s extensive experience and leadership have positioned PrimeView as one of the top Phoenix web design agencies.

Invited to numerous speaking engagements in the Digital Marketing industry, he is known for his new and innovative ways of creating successful websites and marketing campaigns.

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